Digital Marketing

Search Engine Optimization (SEO)


Getting found on the Internet means putting in the work, but you need to know what you’re doing so you don’t lose precious time and fall further behind your competition. You need a search engine optimization specialist (SEO specialist) who understands search engine marketing from the ground up. For example, did you know a well-planned SEO strategy can start before your website is built and right after you secure your domain?

Whether you’re located in Seattle, Denver or Miami, SEO should be the cornerstone of your digital marketing strategy. We’ve got the comprehensive knowledge, tools and tactics for advanced search engine marketing strategies that get your website found.

Keyword Analysis and Other Building Blocks

A good SEO plan begins with keyword analysis, which includes the discovery of statistically viable keyword terms and phrases. In a nutshell, the keyword analysis process involves understanding how your prospects think when they are looking for products and services like yours. We consider how your competition is performing for the keywords they target in order to help us prioritize certain terms over others. Next, we can recommend a content plan for your website to leverage the keywords and phrases.

Keyword analysis doesn’t end there. If you’re going to gain a competitive advantage, you’ll need to analyze site performance against your chosen terms monthly, then make strategic modifications to content and other front and back-end elements accordingly. Google and other search engines rank all websites in accordance with how well they are optimized. It requires an ongoing effort to earn and retain a position on the search engine results page (SERP).

These blog articles describe additional building blocks of a solid search engine optimization and search engine marketing strategy: SEO Basics for Any Business, We Tube. Do YouTube?, Backlinks and Crosslinks.

Organic and Paid Search Engine Marketing

There are two different flavors of search engine optimization and marketing: organic search and paid search. Organic search engine marketing refers to on-page, back-end and off-site efforts designed to increase search engine visibility and drive traffic to your website. It encompasses things like keywording, strategic page naming, meta tagging, content optimization, image optimization, cross-links, back links, directory listings, cross-blogging and more. Paid search engine marketing means paying for placement on search engines through online ads. We recommend a combination of both search engine marketing strategies, especially when you’re trying to increase Denver SEO relevancy or you’re targeting another local market.

Insyntrix SEO services are available as part of a one-time package or as a part of a comprehensive, monthly strategy. All packages are custom designed for your needs.

Research and Analysis (one time projects):

  • Keyword Research and Analysis
  • Technical Website Audit
  • SEO Analysis
  • Backlink Quality Check
  • Competitive Analysis
  • Traffic Analysis and Reporting

Website Optimization (monthly services):

  • Keyword Ranking Report
  • Competition Ranking Report
  • Technical Optimization
  • Content Development and Maintenance
  • Updated Sitemap Submission
  • Lead Conversion Report

Traffic Building (monthly services):

  • Traffic Performance Analysis
  • Competition Traffic Report
  • Social Media Management
  • Online Directory Management
  • Content Submission
  • Click Ad Management

We’ve been providing Miami and South Florida SEO services and national SEO services to our clients since the early 2000’s, and we’ve learned a lot about what works and what doesn’t in the process. Learn more about keyword analysis and search engine marketing. Contact a search engine optimization specialist and Insyntrix today!


E-Marketing in Action

What if you had the coolest website in the world, but nobody could find it? Or what if you had the most innovative products and services available at a very reasonable price with virtually no limit on how much you could sell, but no way to communicate your offerings to your intended audience?

In a world where the average person is online pretty much every day, there’s no reason to experience these challenges anymore. Insyntrix has the online marketing tools, technology and experience to elevate your Internet marketing presence and put your business in the spotlight.

Cyberspace is really big. You need help to get your business found.

Developing a digital marketing strategy for online activities can be complicated. Our job is to make it easy. Give us a call or complete the form and we’ll contact you soon.