Business Naming and Product Development For Brand Recognition and Success

It’s hard for every business and product to stand out from the crowd, but a good name can be like lighter fluid on your campfire of ingenuity.

How to Name Your Business (And Products)

Whether you are looking for a name that is conservative and sturdy or something completely modern and made up (like Insyntrix®), it is very important to understand the true essence of your brand strategy first. The name must be a direct extension of what your company and products are all about. If the name doesn’t help people understand or remember you, it’s probably not a great name.

Understanding your target customers and your competition is an important step in the business naming process. The name has to have positive connotations that differentiate you from your competition.

Think about the famous Ginsu® knife. It was originally named Quikut®, and was manufactured in Ohio. After some time, the owners realized a better name would be an authentic-sounding Japanese word that could be associated with a Samurai sword. They understood the last thing any person needed was another kitchen knife. But, hey! This one cuts through a can. The new product name remains a household word to this day, and the commercials started a revolution in television advertising.

Business Naming and Product Development Workshops

Don’t settle for an OK name. Set yourself up with a business advantage out of the gate. Why not be the next Ginsu? Business naming and product development are Insyntrix specialties. We take a thoughtful, experienced approach to naming that is both intensive and fun.

Our branding specialists will host a customized workshop tailored to your needs. We ask a ton of questions, kick a lot of tires, and challenge assumptions as a part of the naming process.

For example, does your business name need to carry the product or service name by reputation or is your product line the superstar that everyone cares about? Think Toyota® RAV4® vs. Cheerios® (owned by General Mills who also owns Häagen-Dazs®, another made up brand name that has no actual translation). The RAV4 requires Toyota as the parent brand name where Cheerios can stand alone.

Business naming is both an art form and a science and it should be strategic by design to give your business every advantage possible. The Insyntrix Business Naming Workshop and our proven product development process helps you compete to win. Give us a call. We’re ready to help you fan those flames and cut through your competition.