You do your best to provide good products and services to your clients. Positive feedback on a job well done is the most amazing motivation there is. Sometimes, though, you fall down. When a customer rears their angry head and verbally lambasts you on social media, it hurts. What are you going to do?
Say you have a beautiful new website, but the phone still isn’t ringing as much as you’d like. This is the lament of many businesses. The truth is, “If you build it, they will come” applies only to magic baseball fields. It takes work to draw search engine bots and spiders to your website, and more work to make them happy.
Do you provide excellent customer service? If your answer is anything other than, “I don’t know. Let me ask my customers…”, then chances are the answer is no. In other words, your customers are the only qualified judges of the service you provide because they know what great service looks like to them.
Think of it this way: Marketing is the tee stand which sets up, positions and steadies the ball. The ball is new business, a customer, your next best client. Sales is the kid with the bat trying to hit a home run. Easy, right?