Basically, content marketing is the art of creating interesting content and delivering it to a specific audience, consistently. It all starts with a goal. The goal can be anything from increasing brand awareness, to moving your prospects to the next stage of the sales funnel, to driving immediate sales and profitability. If your audience finds your content worthwhile, you’re probably going to reach your goal.
Obviously, we think you should hire us and let us worry about questions like this. But, the copywriting on this web page is an actual piece of content marketing in itself, therefore, we want you to find it valuable. So, we’ll teach you a few content writing tricks of the trade. (See what we did there?)
Once you’ve identified your goal, it’s time to really understand your audience and how they like to consume information. Web pages, infographics, video, podcasts, e-books, books, blogs, Pinterest boards and other social media are vehicles to supply specific messages to specific audiences for specific reasons. It’s important to know to know what your audience WANTS to read or watch.
This is where it gets tricky. You have tens, hundreds, thousands or more savvy competitors vying for the same mindshare. Will your copywriting and content stand out?
Your content can be funny, informative, conservative, controversial, trippy, or anything else as long as it is desired by your target. If they like it, they’ll take action by learning more about your company, products and services, responding to your specific call to action or passing the information along to others. Depending on your goal, this could be success.
If you can relate to these statements, the odds are in your favor:
It’s a lot to think about, but the benefits of successful storytelling are immeasurable, but in general, the more time a prospect spends on your website, the higher the chances of conversion, or at least a call to learn more.
Content marketing can require a significant investment of time and effort. The content marketing and copywriting team at Insyntrix is always ready to help.
Developing a digital marketing strategy for online activities can be complicated. Our job is to make it easy. Give us a call or complete the form and we’ll contact you soon.