Marketing Tips and Tricks Blog

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Marketing Tips

Insyntrix Marketing Tips

A marketing blog offering wisdom, knowledge and understanding of a wide assortment of topics, news and trends.

You do your best to provide good products and services to your clients. Positive feedback on a job well done is the most amazing motivation there is. Sometimes, though, you fall down. When a customer rears their angry head and verbally lambasts you on social media, it hurts. What are you going to …
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Customer Retention

Nov 15, 2016
Do you provide excellent customer service? If your answer is anything other than, “I don’t know. Let me ask my customers…”, then chances are the answer is no. In other words, your customers are the only qualified judges of the service you provide because they know what great service looks like to th…
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Local SEO is its own animal. If you plan to do it yourself, there are some basics you need to know. Disclaimer: We don’t recommend trying any of these tricks at home and we won’t publish any videos of you hurting yourselves in the process. Just kidding! It’s not that bad. Obviously, you’re going to…
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Marketing Tip #10 - SEO Basics for Any BusinessSay you have a beautiful new website, but the phone still isn’t ringing as much as you’d like. This is the lament of many businesses. The truth is, “If you build it, they will come” applies only to magic baseball fields. It takes work to draw search eng…
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In The 22 Immutable Laws of Branding, marketing gurus Al and Laura Ries said that public relations should not be secondary to advertising when it comes to building brands. “Today brands are built with publicity and maintained with advertising. The cart is now driving the horse.” Undeniably, the con…
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We Tube. Do YouTube?

Aug 16, 2016
If you’re like most small business owners, you haven’t cracked the YouTube nut, but don’t despair. The first step is simple: a good YouTube strategy starts with an understanding of why you should care about YouTube at all. Here’s the deal: Google is the largest search engine in the world.
YouTube…
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We know all the secrets of writing great content. We are the leading provider of best of breed copy because we are a seasoned team of experts with more than 25 billion years of combined marketing excellence in gaining mindshare. Our forward-thinking, proactive approach is matched only by our ins…
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Social Coupons

Jun 21, 2016
Groupon, Poop-on?NO. We say, “Groupon, right on!” But it’s all in the strategy, and without one you can get into big trouble. What would happen to your business if suddenly, you had 2,570 new customers lined up at the door, all expecting a premium experience at a fraction of the price? Before you …
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Internal links

May 19, 2016
Internal linksInternal linking is all about improving the user experience on your website by making the content more discoverable. It’s also a great way to get link juice flowing through your website which can improve your overall SEO score. Google and Bing will reward work well done, but you need t…
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Backlinks

Mar 08, 2016
Link building is an essential element of a strong SEO strategy. Cyberspace, like any place, is replete with advantages to knowing the right people. Google cares if you hang out with the cool crowd and rewards you accordingly. The number and quality of your backlinks can make all the difference. …
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If you publish web content on a regular basis like we do, or you have someone do it for you, you may be interested in Google’s Accelerated Mobile Pages (AMP) Project. Or maybe you won’t. But that’s OK. We’re geeks and we’ll pay attention for you. You understand by now that most web searches are d…
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Think of it this way: Marketing is the tee stand which sets up, positions and steadies the ball. The ball is new business. Sales is the kid with the bat trying to hit a home run. Easy, right?No marketing means no tee stand, which means Sales is at a disadvantage before they even step up to the plate…
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Test Your Campaigns

Jan 15, 2016
Doing an A/B Test with postcards and other mailings can dramatically increase your response rates and ROI. Insyntrix recently completed a direct mailing campaign for Jeppesen where we sent two unique postcards to each half of a list. We measured response rates to discover which piece pulled better a…
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