Founded in 1864, The University of Denver has become one of the country’s premier private universities. It’s home to over 11,500 students hailing from all regions of the United States and 83 other countries. Faced with the need to rebrand and reposition their Alumni Network, DU contacted Insyntrix for our branding expertise.
Insyntrix created and facilitated a multi-day branding workshop designed to uncover the core value propositions of each entity of the Alumni department as their services relate to prospects, students, graduates, grad students, alumni and parents. End results included new, descriptive names for each service entity and a positioning and messaging framework in line with the guiding principles outlined by the Dean and followed by the university.
