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Soft Shox Shop

  • All Portfolio, Website Development

SoftShox is redefining athlete protection with patented hydraulic technology that adapts to real-world impacts in real time, rather than being tuned for a single lab test. Its flagship FLEX SoftShox Chinstrap is the first of its kind, engineered to absorb facemask-impact energy and cut Head Acceleration Response Metric (HARM) forces by up to 35%, addressing an area of football helmet safety that’s been overlooked for decades.

 

Bringing that same engineering mindset to the web was Insyntrix, the team behind SoftShox’s sharp, mobile-friendly online store. Insyntrix built a fast, intuitive shopping experience that matches the precision and innovation behind the product itself, turning SoftShox’s vision into a digital storefront worthy of the technology it showcases.

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