Marketing and public relations business owners Marc Weinstein and Ian Atchison have been working with Architecture, Engineering and Construction companies looking to accelerate their marketing and sales programs for many years. This year they have gathered a lot of intel about what many AEC firms are thinking and feeling in this chaotic space. They have put together a list that will be sure to get you thinking and your company moving in a better, more positive direction by first facing some hard truths. Popeye ate his spinach. You are going to download this and get stronger too!
The stark reality facing many AEC companies in the COVID-induced outbreak is not building... anything. This is a fair question as employers, employees, students and consumers have changed their daily routines due to fear of being infected by the mysterious virus.
But the AEC community has a clear advantage in times like this: building customized solutions based on new trends and shifts in habits. What new projects now face is a medical challenge based on mitigating fear for all stakeholders in every building type. Fear-based questions are nothing new for the AEC industry, such as how...
You will definitely want to read the rest of this, PLUS, 13 more AEC industry realities facing so many companies in 2021!