Digital Marketing

Ongoing Meta Ads Management for a Direct-to-Consumer Cookware Brand

PoulTree makes stainless steel roasting rods and cast iron skillet bundles that roast a whole chicken or turkey upright for crispy skin all around. The brand sells online at poultree.store, so paid social is one of its biggest sales channels. The Insyntrix team manages PoulTree’s ongoing Facebook and Instagram ad campaigns across the United States, aimed at specific audiences: home cooks, backyard grillers, and holiday hosts shopping for Thanksgiving turkey.

Campaign, ad set, purchase and ROAS figures come from PoulTree’s Meta Ads Manager for Oct 1 to 12, 2026. The trend line, state map and placement split are illustrative.

The Results at a Glance

• 138 website purchases across three product campaigns in the first 12 days of October, with orders coming in every day
• 2.11x blended ROAS, so each ad dollar brought back about $2.11 in sales
• Top ad set at 2.50x ROAS (Backyard Cooking), with “No-Tisserie” and co-founder Tony’s sales video both at 2.29x
• Turkey 9-16 broadened on Oct 14 to reach more holiday shoppers ahead of Thanksgiving

Why Maximizing ROI on Meta and TikTok Is Hard

Running ads is easy. Running ads that pay for themselves month after month takes constant work. These are the challenges we manage for PoulTree every week:

• Rising CPMs. Costs climb every fall as retailers crowd into the holiday season, so every impression has to earn its place.
• The learning phase. Meta needs about 50 conversions per ad set before delivery settles. Edit too often and you reset it; edit too rarely and weak ads keep spending.
• Creative fatigue. Even a winning ad wears out once people see it too often. We watch frequency and rotate new hooks, videos and testimonials before results slip.
• Attribution and iOS privacy limits. Since Apple’s App Tracking Transparency, Meta can’t see every sale. Some purchases go unreported, so we read ROAS alongside the store’s own order data, not on its own.
• Audience overlap. When chicken and turkey ad sets target similar people, they bid against each other. We structure campaigns by product group to keep them apart.
• Advantage+ automation versus control. Meta’s AI audiences and placements can find buyers we wouldn’t have targeted, but they can also drift. We decide where to let the algorithm work and where to keep tight targeting.
• Seasonality. Thanksgiving changes everything for a turkey product. Budgets, audiences and creative all shift in the weeks leading up to the holiday.
• TikTok’s different rules. TikTok rewards native, creator-style video over polished ads, and its in-app attribution often misses sales that happen later on the website. For brands that add TikTok alongside Meta, the creative and the way results are measured have to change too.

How Insyntrix Manages It

We test creative across Facebook and Instagram feeds, Reels and Stories, using PoulTree’s own photography, customer reviews and videos from co-founder Tony. Winners get more budget and weak ads get cut. Each product group (the Perch, the Talon and the Gobbler for turkeys) runs as its own campaign, so budget follows real buying behavior and doesn’t get averaged away. Learn more about our digital marketing and ads management services.

Want paid social that pays for itself? Get started with Insyntrix.

Weekly Email Marketing for a Newfoundland Cheer Club

Cheer Sport Sharks NL is a large cheer club in Newfoundland, Canada, training athletes at two locations: CSSNL West in Mount Pearl and CSSNL East in St. John’s. With registration deadlines, clinics, theme weeks, dances and competition news happening all season long, the club needs a reliable way to keep athletes and families in the loop every week.

The Insyntrix team handles their weekly Mailchimp email blasts end to end. The club sends us its news and photos, and we write the copy, design each branded newsletter, send a test for approval and schedule the blast to their families. Every email follows a consistent Sharks look, with clear event dates, calls to action for registration and an “Upcoming at CSSNL” calendar so nothing gets missed.

As a certified Mailchimp Partner, Insyntrix runs Mailchimp email marketing for organizations well beyond our South Florida home base, from Wellington and West Palm Beach to clients internationally.

Want weekly emails your audience actually opens, without the weekly scramble? Get started with Insyntrix.

Berdoll Pecan Candy & Gift Co. is a Texas destination for extra-large paper-shell pecans, famous pecan pies, candy, and gifts — online and at their Cedar Creek store east of Austin. Insyntrix manages Google Ads and Meta Ads so shoppers looking for pecans, holiday gifts, and Texas treats find Berdoll when they’re ready to buy.

Google campaigns capture high-intent search for pecans, pies, and shipping-season gifts, while Meta prospecting and retargeting keep gift boxes, candies, and pies in front of parents, Texas locals, and returning store visitors — with berdollpecanfarm.com as the landing experience.

From search to social, Insyntrix keeps Berdoll’s paid media working as a steady ecommerce and gift pipeline — not just a seasonal spike.

Blue Sky Hardscapes & Irrigation builds premium hardscapes and luxury outdoor living across the Denver metro. Insyntrix manages their Google Ads so that coverage reaches the majority of the metro — homeowners searching for custom patios, retaining walls, irrigation, and outdoor transformations see Blue Sky when intent is highest.

We run and refine search and related campaigns around Denver and surrounding communities, pairing ad messaging with their site as the landing experience. The goal is simple: qualified local leads for turnkey outdoor projects, not wasted spend outside their service footprint.

From continuously managed campaigns to a clear path to schedule a free site evaluation, Insyntrix keeps Blue Sky’s paid search working as a steady pipeline across the Denver metro.

GreenTheory’s new brand needed a boost in the ultra-competitive health supplements market.

Insyntrix developed a comprehensive marketing plan and strategy to promote the company and products across several digital and print channels.

You know that dirty, plastic chairmat under your office chair? It’s time to throw it away. Vitrazza sells and ships durable, smooth glass chairmats in standard and custom sizes to customers across the USA. Vitrazza mats are the last chairmats you’ll ever have to buy because they are deceptively durable and provide ergonomic benefits, too.

Insyntrix created a series of targeted email blasts to advertise the availability of a new product add-on to Vitrazza’s customer base. Advanced analytics reports and recommended adjustments for future e-marketing efforts were included.

RMI Laser manufactures laser marking systems on-site with performance, and affordability and longevity in mind. Best-in-class parts backed with a fully-staffed customer service department and comprehensive applications support make RMI Laser products the outstanding choice in laser marking systems.

Insyntrix provides comprehensive SEO (search engine optimization) and SEM (search engine marketing) services on a monthly basis. Consultations include presentation and interpretation of advanced web analytics, detailed reviews of website performance, recommendations for improvement and continual adjustments for maximum results.