Test Your Campaigns

Doing an A/B Test with postcards and other mailings can dramatically increase your response rates and ROI. Insyntrix recently completed a direct mailing campaign for Jeppesen where we sent two unique postcards to each half of a list. We measured response rates to discover which piece pulled better across the country.

This idea is getting even easier now with QR codes, special landing pages on your website and Google AdWords. Marketers and business owners can now test campaigns without spending the entire budget on what you hope is brilliant creative. Often the popular opinion is trumped by the actual results.

About The Author

Insyntrix Marketing Team

Insyntrix is a full service marketing agency located in Denver, CO. We regularly publish helpful tips and tricks designed to help you elevate your marketing efforts.