NO. We say, “Groupon, right on!” But it’s all in the strategy, and without one you can get into big trouble.
What would happen to your business if suddenly, you had 2,570 new customers lined up at the door, all expecting a premium experience at a fraction of the price? Before you answer, don’t forget the majority won’t respond to an upsell pitch, they’re not groomed to tip on the pre-discount total, and few will become loyal customers.
A Grouponer is in it for the experience as much as the product or service. They’re looking for something nice, fun or different at an exceptional price. Weather it’s sedation dentistry complete with footed jammies and a lavender-scented eye mask or the hottest new fusion cuisine, your audience expects the same care and attention you’d give your best customer.
Here’s what you need to know before you join the social couponing trend:
All of this may sound intimidating, but many companies successfully use social couponing as a single element of a greater marketing plan. Give us a call if you have questions about Groupon, need help getting a social couponing campaign off the ground or want to talk about your marketing plan in general. Meanwhile, check out these hilarious, real-life Groupon offers. There’s a market for pretty much everything these days!
Insyntrix is a full service marketing agency located in Denver, CO. We regularly publish helpful tips and tricks designed to help you elevate your marketing efforts.